Focus: Inspirational social content showing the grace and power of aerial training

AIR Naperville wanted to show that aerial fitness isn’t just a workout—it’s a different way to experience your own strength. Media Jones created social content that focuses on the grace, control, and power you feel when you’re in the air.

Instead of treating classes like a standard group workout, the content leans into the beauty of the movement: controlled lines, core engagement, and the quiet focus it takes to hold each position. Every shot is built around that tension between strength and elegance—showing that it takes real work to make it look effortless.

For someone scrolling who’s bored with traditional workouts, AIR needed to feel different and unexpected. The visuals highlight the silks, the height, and the flow of each sequence so viewers can imagine themselves lifting off the ground and trying something new. The end result is content that positions AIR as not just another gym, but a unique training experience that blends fitness, discipline, and artistry.