Frontline Athletic
Branding · Website · Content Strategy · Copy · Video · Social
To keep the brand moving without constant reshoots, we’ve begun integrating AI-enhanced visuals into the workflow. That allows us to extend campaigns, create motion pieces, and build out visual worlds around the products—while still keeping everything grounded in the no-nonsense, hard-working aesthetic that defines Frontline.
Services Provided:
Product photography for rucks, sandbags, and accessories
Lifestyle and event coverage (including Spartan events)
Social and campaign content creation for launches and holidays
AI-enhanced visuals to extend existing campaigns
Focus: Product, lifestyle, and campaign content under tight timelines
Frontline Athletic needed a media partner that could move at their pace. From product launches to live events and holiday pushes, their team needed fast, cohesive content that could live across e-commerce, social, and email.
Media Jones supports Frontline end-to-end—clean, detailed product photography of rucks and sandbags, plus grittier lifestyle visuals in the field and at events. We’ve captured their presence at Spartan DEKA race, built social assets that spotlight real athletes using the gear, and developed content for key seasonal and holiday campaigns.
Images that were enhanced with Ai to give them movement.
Holiday social assets
Product shots for multiple rucks and sand bags
Ai enhanced images utilizing products shots for future creative.
Life style photography for social and website content.
